A lot of interviewees, especially the new ones, do not realize the importance of undertaking research on the company before their initial interview. Probably, because they spend so much time and energy making sure that they look professional, maintain eye contact, and carry their documents with them. While all that is important, it is also necessary to understand what the employer or interviewer is really interested in, and this is where carrying out research beforehand on the company comes in. This is one thing you have complete control over. The interviewer needs to know that you are interested in the company and can work well with the rest of the team. Listed below, are points and tips on the importance of carrying out research on the company before walking into an interview; Gaining Knowledge on the Company Being knowledgeable is always helpful during an interview. Tailor your research to important aspects, such as the goals, objectives, policies, philosophies, and activities